Advertising and the Mind

By, Saleh Alotaibi

Why are advertisements so persuasive?

The only method of advertising known to the ancients was the word of mouth. The merchant who had something to offer brought it to the gate of a city and yelled to tell everyone how much his goods were so that people could purchase them.

As soon as printed symbols were invented the advertising man made use of them to give publicity to his merchandise. We find advertisements engraved on walls and tombs, written on parchment and papyrus, and printed by the first printing presses. Painted signs, street-car placards, booklets, calendars, magazine and newspaper advertising have now become forms of advertising so well established that we look at them as a necessity, and are surprised to learn that most of them are modern innovations.

It is important to look at how advertising affects the mind and influences us?  Too often, we look for the ability of an ad to persuade us. We look for a major effect rather than more subtle, minor effects. Big and immediate effects of advertising do occur when the advertiser has something new to say. Then it is easy for us to introspect on its effect.

But most effects of advertising fall short of persuasion. These minor effects are not obvious but they are more characteristic of the way advertising works. To understand advertising we have to understand and measure these effects. When a kid is growing up the parents don’t notice their physical growth each day but from time to time they become aware that they have grown. Determining how much a child has grown in the last 24 hours is like evaluating the effect of being exposed to a single commercial. In both cases, the changes are too small for us to notice. But even small effects of advertising can influence which brand we choose especially when all other factors are equal and when alternative brands are much the same.

If you have ever wondered why advertisers seem to persist in repeating the same ad — if you have ever wondered why they think this could possibly influence people — then here is the answer. Much of advertising creates only marginal differences, but small differences can build into larger differences. Even small differences can tip the balance in favor of the advertised brand.

Hana's Ads

Aziz's Ads

Lexi's Ads

Muslim Inventions

By, Saleh Alotaibi

Amazing Inventions that Impact Our Lives Today

We enjoy a lot of amazing things in life, but have you ever wondered who invented some of the most important things that we use and enjoy every day? Muslims have been credited for inventing some of the most amazing things and coffee, and here are just a few.

The ancient Greeks thought our eyes emitted rays, like a laser, which enabled us to see. The first person to realize that light enters the eye, rather than leaving it, was the 10th-century Muslim mathematician, astronomer and physicist Ibn al-Haitham. He invented the first pin-hole camera after noticing the way light came through a hole in window shutters.

The crank-shaft is a device which translates rotary into linear motion and is central to much of the machinery in the modern world, not least the internal combustion engine. One of the most important mechanical inventions in the history of humankind, it was created by an ingenious Muslim engineer called al-Jazari to raise water for irrigation.

The technique of inoculation was not invented by Jenner and Pasteur but was devised in the Muslim world and brought to Europe from Turkey by the wife of the English ambassador to Istanbul in 1724. Children in Turkey were vaccinated with cowpox to fight the deadly smallpox at least 50 years before the West discovered it.

The pointed arch so characteristic of Europe's Gothic cathedrals was an invention borrowed from Islamic architecture. It was much stronger than the rounded arch used by the Romans and Normans, thus allowing the building of bigger, higher, more complex and grander buildings. Other borrowings from Muslim genius included ribbed vaulting, rose windows and dome-building techniques

Many modern surgical instruments are of exactly the same design as those devised in the 10th century by a Muslim surgeon called al-Zahrawi. His scalpels, bone saws, forceps, fine scissors for eye surgery and many of the 200 instruments he devised are recognisable to a modern surgeon.

The system of numbering in use all round the world is probably Indian in origin but the style of the numerals is Arabic and first appears in print in the work of the Muslim mathematicians al-Khwarizmi and al-Kindi around 825. Algebra was named after al-Khwarizmi's book, Al-Jabr wa-al-Muqabilah, much of whose contents are still in use.

Saleh Alotaibi

Ibrahim Almutawa

Alsharari

Al-Assad Supports

Who Supports al-Assad?

The battle continues to rage on in Syria, and it is important to know who is contributing to the support of someone responsible for massacres, and the person who is one of the biggest dictators on the planet. Two major countries that are involved with the conflict in Syria are Russia and Iran who are both playing an important part in keeping the conflict alive.

Russia has had both strategic and financial interests in Syria for a long time. For the last four decades, Syria has also had Russia's only naval base in the Middle East at the port of Tartus on the Mediterranean Sea. Although the base is small and limited in its operations, it represents the last of Russian influence in the Middle East. This strategic naval base is an asset that Russia does not want to lose. Supporting the Al-Assad regime would help to ensure that this military place will be secure.

             

The next motive that Russia has for being involved with Syria concerns arms sales.

 Some reports estimate that 10% of the arms sales that Russia makes are with Syria.

Other reports say that arms sales from Russia to Syria total over $5 billion. This kind of economic support and investment provide a solid base for Russia to want to continue a close relationship with Syria.

Another very powerful country in the Syrian conflict is Iran. The relationship between Syria and Iran goes back to the Islamic revolution in 1979. Iran has been a very controversial country in the past and has very few allies in the region other than Syria. Iran is al-Assad's last regional ally, and Iran is able to secure a strategic advantage because being involved with Syria gives Iran access to the Mediterranean Sea.

Iran and Syria are also bound by religion. The greatest amount of Shiite Muslims in the world live in Iran. Shiite Muslims are against Sunni Muslims and the majority of the Syrian government are Alawites which is a branch of Shiite. Syria was Iran's only Arab ally throughout the war of Iraq which lasted eight years. Religious ties bring Iran and Syria closer together as they have a shared  Islamic background.

Even though Russia and Iran both support al-Assad, the reality is that al-Assad is guilty of murdering his people and those working against his regime. There is no reason that can justify keeping such a terrible leader in power.

Editor

Saudi Generale Fawaz

cameraman

Favorite President

By, Saleh Alotaibi

Favorite President

My favorite president of the United States is Barack Obama.I have a lot of respect for him because he has been a good leader for the two terms that he has been president. He is the first black president in America so he went through some big struggles to get to the place that he is. One of the best things I think he did was to provide healthcare to the American people. Before Obama there was not healthcare for a lot of Americans and this can be a very expensive thing here. Now it is required for Americans to all have insurance and if they don't get it able get a penalty. I know this seems unfair to some and it is a big controversy but I think to have some medical care instead of no medical care is the best situation for everyone. I am thankful that in Saudi Arabia we have a healthcare system that includes everyone.

Syria Is Bleeding

By, Saleh Alotaibi

Push Al-Assad Out

It is early in the morning and you are sitting around the breakfast table with your family sharing a meal. All of a sudden you hear a large booming noise and the windows of your small apartment shake. You can see smoke out the window rising up into the sky and you turn toward your family in fear. This was the case for many Syrian people as the Syrian Civil War has continued to ravage their country.

             

Syria has captured the attention of the world and people around the globe are concerned with peace and safety in the region. Some countries like Russia, Iran, China and the Lebanese group Hezbollah support the current president of Syria, Bashar al Assad. On the other hand, the United States, France and some countries in the Arab League would like to see the removal of Al-Assad.  Both supporters of Al-Assad and those who believe that he should be removed from office have various reasons for their interest in the region. However, the best solution would be to remove al-Assad and empower the Sunni forces so that they can then fight the battle from the ground.

Since the early spring of 2011, there has been an international armed conflict which has resulted in the Syrian Civil War. The conflict began with nationwide protests against President Bashar al-Assad's government who responded violently. The situation that started the fire was a peace protest where each side says that the other began firing.  Because of this event and the result of a civil uprising, different militant opposition movements came out and many people defected from the Syrian Army so the situation went from a civil uprising to an armed rebellion. This later developed into a civil war. ISIS grew fast in the area when al-Assad started fighting his people.

The US supports Syria's main opposition alliance, the National Coalition in an effort to remove al-Assad from power. The US believes that Al-Assad has abused people’s human rights and committed terrible crimes against humanity. They believe he has murdered thousands and thousands of his own citizens and has even used chemical weapons against them in the past. Al-Assad is a tyrant who has caused pain for his citizens and his country. He has done nothing positive for the people and has only terrorized them. It is clear that he should be removed from power as quickly as possible.

Writer

Syria Is Bleeding 

Tyrant Sham

Reference Pictures,

https://swissdefenceleague.wordpress.com/category/unitedchristiansfront/page/2/

http://www.kmov.com/story/30043888/syrias-bashar-al-assad-west-is-to-blame-for-refugee-crisis

What is the craziest thing I've done to assure I wake up on time

SALEH ALOTAIBI

      I don’t do craziest thing to wake up because I am normal person I wake up if any one enter my room so i can setup the alarm and wake up easily.

SALEH ALOTAIBI